The TBEAR Coaching Model exists to help people and organizations transform from the inside out. Rooted in a five-step coaching framework and the Five Bear Archetypes, TBEAR Coaching Model™ turns insights into sustainable action while keeping growth human, memorable, and practical.
Empower individuals to lead authentic, balanced, and purposeful lives through the TBEAR Coaching Model™ inspired by nature's wisdom.
To become a leading coaching platform recognized for its unique and holistic approach to leadership and personal growth.
The TBEAR Coaching Model™ is grounded in principles of clarity, awareness, connection, courage, and celebration, with the archetypal power of strength, balance, resilience, reflection, and vision interwoven. The essence of it is to respect structure and story—structuring that which is measurable, and storytelling that is very human.
TBEAR Coaching Model™ promise is that every conversation becomes a catalyst for transformation and is anchored in courage, balanced in wisdom, resilient in challenge, and visionary in purpose.
The TBEAR Coaching Model™ is rooted in the belief that every individual possesses the innate strength, wisdom, and adaptability to navigate life’s challenges and achieve a harmonious, fulfilling existence.
Inspired by the behaviors and symbolism of five unique bears, this model promotes balance, self-awareness, and intentional growth. It encourages individuals to align their personal and professional lives with their core values, drawing on the lessons of nature to cultivate resilience, leadership, and transformation.
Terry Curry is a seasoned executive, coach, and leadership development strategist with over 40 years of experience guiding individuals, teams, and organizations through growth and transformation. As the creator of the TBEAR Coaching Model™, Terry brings a rare combination of financial acumen, operational expertise, and deep emotional intelligence to his work.
Most notably, Terry served as Vice President of Talent Development at FYidoctors, where he was a founding member and spent over 15 years building the internal coaching culture, leading business operations, and launching the company’s Online University. His impact extended across executive coaching, leadership pipeline development, HR strategy, and the operational growth of multiple healthcare locations.
A Certified Executive Coach (Royal Roads, 2016) and advanced facilitator of The Heart of Coaching, Terry holds multiple certifications in leadership, engagement, and emotional intelligence training. His approach blends strategic clarity with archetypal coaching insight, helping leaders not just perform better—but become more grounded, resilient, and purpose-driven.
Through the TBEAR Coaching Model™, Terry has developed a Transformational Ecosystem—a suite of coaching and leadership development programs that help people and teams access their inner strengths, navigate change, and lead with authenticity. His work speaks to emerging leaders, seasoned executives, student changemakers, and cultural influencers alike.
Terry’s vision is simple but powerful:
When people understand who they are and what they’re capable of, they don’t just lead better. They live better—with clarity, courage, and connection.
